- The year was 1951, the three friends, Annamalai Nadar, Ramasamy Nadar and Duraisamy Nadar together founded A.R.D & Co the trading company at CIRAHANOOR , Kerala.
- A.R.D Fireworks & Co was established 65 years ago by Annamalai Nadar, Ramasamy Nadar and Duraisamy Nadar under tha name od A.R.D&Co as a trading company.
- In 1972 the next generation was able to establish the name and expand the company as A.R.D Fireworks and started manufacture crackers with ‘DEEPAM’ as their brand in Sivakasi. Their major marketing areas are Tamilnadu, Karnataka, Andrapradesh, Maharashtra, Gujarat and Goa. We supply our products throughout INDIA.
- In 1989-1990 they expanded their market over police store and Battalions of 32 districts in Tamilnadu, with their renowned major product ‘GIFT BOX’.
- A.R.D Fireworks is noted for their specialist in GIFT BOX and they are the unbeatable producer in Sivakasi for the same.
- A.R.D Fireworks is a leading manufacturer of branded crackers and Light Fancy items and renowned for their ‘GIFT BOXES’.
BEST COMPANY FOREVER
The son and grandson of Mr.Ramasamy Nadar, Mr.A.R.Jeyarajan & J.Sargunarajan runs the company now.